Google Switched to Mobile First Indexing – What it Means for 2019 SEO

At the end of 2018, Google announced they now use Mobile First Indexing (MFI) for more than half of their search results worldwide. The changes have been in the works since 2016 due to significant increases in the amount of users searching Google from mobile devices. Since Google is by and large the most popular search engine, with over 60% more … [Read more...]

3 Indisputable Truths That Prove You Need a Blog

In this day and age, consumers expect companies to have blogs. More than that; they are disappointed when a brand doesn’t blog. For business owners that have blogged since day one, it can be hard to believe that many businesses still haven’t joined the blogosphere. If you aren’t chuckling, you’re probably one of the latter. A blog is more than … [Read more...]

How to Use the Power of Local SEO for Your eCommerce Site

Local SEO is a necessity for eCommerce businesses that want to thrive, not just survive. eCommerce and local SEO can seem mutually exclusive – the very nature of eCommerce means goods are accessible to people across a large geographic location. Yet, eCommerce site or store owners can and should benefit from local SEO. To have a chance against … [Read more...]

The Anatomy of a Proper Blog Post

All blogs are not created equal. Despite what you might have heard, any blog post isn’t better than no blog at all. Throwing together a post that’s lacking necessary elements could hurt your brand’s reputation more than not having a blog. Your company needs to make each post shine to establish the brand as a trusted, polished, industry … [Read more...]

SEO Basics for B2C Companies

The Content Marketing Institute found that 86% of B2C marketers are using content marketing to draw traffic. To make content marketing successful, knowledge of search engine optimization basics is necessary to use business sites effectively. In B2C marketing, the individual customer is the primary target for marketing, which means information must … [Read more...]

5 Ways to Successfully Manage Your Local SEO

Small businesses must have a creative content plan that focuses on dominating local search engine optimization searches. Too often, small business owners do not use the available methods for drawing in local consumers to their brick and mortar businesses. Their content plan may be too general or not focused on their local target audience. To remedy … [Read more...]