Going Viral: The Steps to Making Your Content Contagious

  It’s the age-old question that haunts writers of the World Wide Web, constantly on the minds of every user around the globe: how do I get my content to go viral? While there are a plethora of resources describing the benefits of SEO, perfectly inserted keywords, and other technical aspects, the main idea remains constant – you have to … [Read more...]

3 Common Hospital SEO Mistakes

Search engine optimization (SEO) is not the mysterious entity it once was – it’s become a widely used business practice in virtually every industry. From welding to wizarding school (yep, it exists), marketing managers are vying for ways to improve their search rankings. There are several general mistakes people make regarding SEO, and they fall … [Read more...]

Nailing Your Non-Profit SEO Strategy

From their legal structures to their taxing regulations, non-profits operate differently than their for-profit counterparts. They also differ in the way they should approach SEO strategy. Once reserved for the technically elite, virtually any company can now use search engine optimization to its advantage. In some ways, SEO stakes for non-profit … [Read more...]

An Easy Guide to Finding ROI Driving Long-Tail Keywords

Content marketing and SEO go hand-in-hand – one doesn’t work without the other. However, the rules of SEO constantly change, and only the companies that understand the power of content driven by SEO will see the financial ROI executive management looks at around budget renewal time. If you’re still creating content based solely on keywords and not … [Read more...]

The Top Ways to Influence Local SEO Rankings in 2013

Have you seen the results of Moz’s most recent report on local search ranking factors yet? This study offers insight into the ranking factors that most affect the successes and failures of local search. Both the surprising and unsurprising aspects of the results can help local SEOs to prepare for the months ahead. What’s Most … [Read more...]

SEO and the Inner Workings of Google Autocomplete

Google autocomplete is that function where you begin typing a search term and Google fills out the rest, or gives you a list of phrases that you may be searching for. The autocomplete function can return search terms that are sometimes poignant, sometimes poetic, sometimes hilarious, and – hopefully – useful. How does Google Autocomplete actually … [Read more...]