What Do a Lawyer, The Pope, and an IT Specialist All Have in Common?

The warmer weather has me thinking about riddles. When I was a kid, in the days when you didn’t worry about high fructose corn syrup, artificial food coloring, or whatever other health hazard du jour today’s parents have to deal with, my Mom always had the freezer stocked with popsicles. When school let out, there they would be: nothing signals … [Read more...]

The Truth Behind the Death of Authorship Rumors

Google Authorship has been one of the biggest topics of conversation within the SEO community over the last year or so, but many SEOs are now speculating on the possible demise of the concept. Author Rank was expected to become a huge ranking factor, but so far it hasn’t panned out. From the discovery that the Authorship project no longer exists to … [Read more...]

Which SEO Campaigns Won (or Lost) in 2013?

2013 saw a wide variety of SEO campaigns, each vying for the attention of American audiences. Some of these campaigns were able to successfully utilize SEO best practices to connect with their consumer base, but many campaigns missed the mark. By studying these hits and misses, we can learn several lessons about the current state of SEO and … [Read more...]

How to Gracefully Transition from Keywords to Topics

Since Google recently switched all of its keywords to “not provided,” many SEOs have been frantically searching for a new way to conduct keyword research. But is finding alternate ways to acquire keyword data really the best solution to this problem? Yes, you still need to find some creative ways to gather information on keywords, but perhaps this … [Read more...]

Want to See How Well Your SEO is Working? Try Dogpile

Search engine underdog Dogpile is actually a surprisingly useful little tool. Haven’t heard of it? That’s fine – the thing about this particular search engine is that it’s not trying to one-up any of the major search engines like Google and Yahoo. But if you really want to see how your SEO strategy adds up, it might be worth checking out. How Does … [Read more...]

SEO Trends From 2013 That Will Stick

Since the SEO industry is a constantly changing beast, we’re all wondering which new trends are going to stick around for the long haul, right? In my opinion, the core of the current incarnation of SEO is quality. That means that any practices that focus on bringing up quality in any area of the industry are going to be around for a while, … [Read more...]