Copywriting Tips from the VW “Think Small” Ad Man

Bob Levenson has been hailed as the greatest “ad man” of all time by his contemporaries on Madison Avenue and around the world. Like Rosser Reeves, Levenson’s dynamic career and accomplishments were used as a model for AMC’s Mad Men. Once you start looking into the mind of this copywriting genius, it becomes quickly apparent why Advertising Age … [Read more...]

Conversion Writing Tips from “Mad Men” Model Rosser Reeves

What does a preacher’s kid do when he gets drunk, totals a friend’s car, and is expelled from school? If you’re Rosser Reeves (1910-1984), you go into advertising and copywriting. Prior to his motorized bacchanalian fiasco, Reeves had won a $100 prize for his conversion writing skills. His essay, “Better Living Through Chemistry,” captured the … [Read more...]

Advertising 101: How Claude Hopkins Sold a Staggering Amount of Beer

The basic idea behind small business copywriting is that words matter. A customer starts at point A, holding dollars and in need of a service, and ends at point Z with fewer dollars (for the moment) and their needs met. Stuff happens along the way: Words. Thoughts. A change of heart, mind, or both. This is the conversion … [Read more...]

3 Copywriting Tips from Helen Lansdowne Resor

You may not have heard of Helen Lansdowne Resor, but the worlds of both big and small business copywriting certainly bear her mark. She was a master of conversion writing, leveraging her talent through long-form feature articles, as well as short and snappy copy. Not only was Resor a talented advertiser; she was a champion for women in the early … [Read more...]

Should You Bill an Hourly Rate for Your Services?

If you’re new to the business of freelance content writing, marketing, or SEO work, then you may have some questions about billing. You can bill your clients by the hour, by the project, or even offer flat monthly fees. What’s the most efficient and profitable option out there for freelance writers and small SEO/marketing agencies? There’s … [Read more...]

Small Business Copywriting in the Big Business Game

As a primarily small business copywriting service, our team has learned the ins and outs of writing for the “little guy,” which we love doing.  Taking a small company to the next level through powerful content marketing and sales copy is a lot of fun for us and for our clients.  The fact that everyone begins making more money also makes it … [Read more...]