The Secret to Outsmarting Facebook’s New Algorithm

As of 2019, the world of Facebook advertising as we know it has ended. Last year, Mark Zuckerberg announced the Facebook algorithm would be undergoing significant changes. His goal for the platform is to “bring people closer together.” In essence, the new algorithm encourages personal connections by filtering out ads and sponsored content from … [Read more...]

Bizarre Brand Hits and Misses – What We Can Learn From Them

Today’s marketing campaigns seem to be all about eliciting the most conversation. Social media has become a powerful driver for business success, an idea with which Fortune 500 companies are all too familiar. Over the years, we’ve seen some truly bizarre social media and content marketing campaigns with varying degrees of success. Some take on a … [Read more...]

Save Time and Money With Social Media Bulk Scheduling

It’s no secret that small business owners have a lot on their plate. You might play the accountant, the HR representative, and the social media strategist, all within the space of a few hours. When you’re tackling so many tasks at once, it can be difficult to keep track of them all. Like any savvy marketing pro, you know that social media plays … [Read more...]

Marketing for Your Brick-and-Mortar Store Pt IV: Increase Foot Traffic

As a brick-and-mortar store owner, you know that foot traffic is a large part of your brand’s success. The more people come into your business doors, the more revenue you’ll generate. What most people don’t consider, however, is that your foot traffic begins online in the digital age. Consider the following: According to BigCommerce, over half … [Read more...]

Marketing for Your Brick-and-Mortar Store, Part II: Why You Should Avoid Digital Sharecropping

Most business owners know that the brick-and-mortar market is more vulnerable than it used to be. We’re officially in the age of e-commerce, and it seems that no one – not even giants like Toys"R"Us – are immune to the threat of extinction. However, there’s a bright point in all the doom and gloom: Millennials, who represent the largest portion of … [Read more...]

What These 4 Celebrities Can Teach Us About Reputation Management

Ah, celebrities. Why do we love to hate them? If you’re like me, you take guilty peeks into the latest People magazine (Celebrities! They’re just like us!) while standing in line at the grocery store. And sometimes those magazines fall onto the conveyor belt for purchase. No? Well, me neither. And I absolutely do not have the full Bachelor issue … [Read more...]