Marketing for Your Brick-and-Mortar Store Pt IV: Increase Foot Traffic

As a brick-and-mortar store owner, you know that foot traffic is a large part of your brand’s success. The more people come into your business doors, the more revenue you’ll generate. What most people don’t consider, however, is that your foot traffic begins online in the digital age. Consider the following: According to BigCommerce, over half … [Read more...]

Going Viral: The Steps to Making Your Content Contagious

  It’s the age-old question that haunts writers of the World Wide Web, constantly on the minds of every user around the globe: how do I get my content to go viral? While there are a plethora of resources describing the benefits of SEO, perfectly inserted keywords, and other technical aspects, the main idea remains constant – you have to … [Read more...]

7 Signs Your Website’s Content Needs Improvement

Fifteen years ago, websites topped searches by cramming keywords into useless paragraphs in nonsensical landing pages. Five years ago, every business and business’s mothers started a blog to improve their site’s content and draw in customers. The rule was “write fast, write often.” The idea was that several 400 word posts several times a week would … [Read more...]

What Might Surprise You About StumbleUpon

StumbleUpon has been around for over a decade, and with good reason. It’s one of the main ways that many people casually search for and discover new and interesting content online. But how can businesses make use of this search website? How StumbleUpon Works StumbleUpon, unlike your typical search engine such as Yahoo or Google, is actually … [Read more...]

Looking for Referral Traffic? Get On Pinterest

One of the main goals of social media marketing is gaining referral traffic, or clicks back to you brand’s website. A new study is out, and it shows that leading the pack in terms of referral traffic are Facebook and Pinterest. While Facebook comes as no shock, the fact that Pinterest is not only in second place, but also drives more traffic than … [Read more...]

Is Fake Web Traffic Costing You Money?

Dr. Paul Barford, a computer science professor at the University of Wisconsin, announced this month that fake web traffic could be a much bigger problem than anyone thought. Dr. Barford is also the Chief Scientist at MdotLabs, a startup company, and presented his findings at an Internet Security Symposium in Washington DC last week. The Cost of … [Read more...]