Crossing the Fine Line Between Originality and Plagiarism

During the Republican National Convention, viewers quickly noticed the similarities between Melania Trump’s speech and Michelle Obama’s 2008 Democratic National Convention speech. The preventable blunder was the focus of many media reports in the days after, highlighting the importance of content originality in today’s digital age. Whether … [Read more...]

Scrap the Boring Stuff – Make Your Brand’s Story Actually Mean Something

The art of storytelling has been around since the beginning of time. Starting with the earliest cave paintings that would "animate" a story of the hunt in the flickering firelight, humans have always been compelled by the power of imagination. We use stories to pass on our personal and familial history, enlighten our minds, and for simple … [Read more...]

How to Turn an SEO Snooze-Fest into a Winner

Every SEO has been faced with the prospect of creating a campaign for a business that seems utterly boring; whether they are in the business of cement mixing or selling a specific part for engines. Believe me, the writing team at Content Equals Money has seen our fair share of “boring” topics. Even if the business has an established reputation for … [Read more...]

5 Tips for Creating Attention-Grabbing Listings in the SERPs

Searchers have endless options when they’re browsing the SERPs. As an SEO, how can you make your listings stand out from the crowd? Although there are many important things you can do to get your listing to appear higher in the rankings, you also need to make sure that the listing is attractive to searchers. Create outstanding listings by following … [Read more...]

Should You Write Your Headline First or Last?

There’s been a lot written on why you should write your headline before writing a blog post. But there’s been an equal amount of content published arguing the exact opposite. While both sides argue passionately about their stance, what if I told you that in the end, it doesn’t really matter when your headline is written? Your content must be able … [Read more...]

Why You Should Couple Your SEO With a Writing Agency

With constant changes coming from Google about what is and isn’t considered SEO-kosher, SEO agencies have their work cut out for them. Meeting clients’ high expectations while keeping in Google’s good graces is work enough. Of course, there’s one other thing… the actual writing. If your SEO agency is swamped with work, why not partner with a … [Read more...]