How to Write a Blog Post (for People Who Hate to Write)

Some people hate writing. Perhaps you are one of them. If so, the idea of writing a blog post might sound like the most miserable self-promotional task you could undertake on behalf of your small business. I’m here to tell you it doesn’t have to be drudgery. Blogging for business – even if you hate writing or consider yourself to be a … [Read more...]

Copywriting v. Web Content: The Difference & Why It Matters

If you’re just starting to look into hiring a writing service, then you’ve probably come across a few new phrases: content writing, web content, and copywriting. What exactly do these terms mean? Is there actually a difference between general “content writing” and SEO copywriting? Everyone you talk to is going to offer different answers to these … [Read more...]

Why You Should Couple Your SEO With a Writing Agency

With constant changes coming from Google about what is and isn’t considered SEO-kosher, SEO agencies have their work cut out for them. Meeting clients’ high expectations while keeping in Google’s good graces is work enough. Of course, there’s one other thing… the actual writing. If your SEO agency is swamped with work, why not partner with a … [Read more...]

7 Things You Forgot to Ask Your Last Writer

If you’re searching for a new writing service, then you’re probably just starting out in the world of marketing (hey, welcome!)… or things went south with your last blogger/writing service. I’m going to venture a guess that if things “went south” it was probably because of the lack of upfront communication between you and your blogger. This time … [Read more...]

How a Writing Service Can Move Prospects Through Your B2B Sales Cycle

If your B2B business is struggling to convert window shoppers into paying clients, then you’ve clearly got a sustainability issue on your hands. But the real question here is why? Shouldn’t a strong business model and a vast network be enough? Not quite… Business conversions don’t just start happening because you have a solid business model and … [Read more...]

The True Cost of Content Writing Services

You might get what you pay for, but when it comes to content writing services…what exactly are you paying for?  And, what exactly is a “writing service” anyways?  For some, “writing service” can mean a guy in the Philippines working at a thesaurus for $5 an hour.  For others, it can be a posh company that charges lawyer-like fees. Let’s take a … [Read more...]