User Behavior and Conversion: Is Data the New Way To Get Patients?

By the time that the Affordable Care Act goes into full effect in 2022, an estimated 30 million Americans who were previously uninsured will have access to health insurance. These same Americans will flood the healthcare market, looking for the right primary care physicians and specialists to attend to their health needs. The right search engine … [Read more...]

Scrap the Boring Stuff – Make Your Brand’s Story Actually Mean Something

The art of storytelling has been around since the beginning of time. Starting with the earliest cave paintings that would "animate" a story of the hunt in the flickering firelight, humans have always been compelled by the power of imagination. We use stories to pass on our personal and familial history, enlighten our minds, and for simple … [Read more...]

People Are Weird: You Only Use the Internet… for Email?

I am in the midst of a series on weird internet usage.  If you didn’t read the first post, it boils down to this: people are using the Internet in some strange ways, and they’re perfectly happy doing so.  However, while they may not be eager to change their practices, their oddities can be capitalized on by you, the small business owner. A … [Read more...]

Let’s Get Emotional: Conversion Writing and the Client’s Heartstrings

One of the most beautiful things about writing in general is how it has been used over the centuries to express human desires and emotion.  “What light through yonder window breaks?” asked Shakespeare.“It is the east, and Juliet is the sun.”  Francis Scott Key encapsulated the soul of America by calling it the land of the free and the home of the … [Read more...]

Communication = Value = Money

As you can imagine the phrase “equals money” plays a big role in our lives here at Content Equals Money. The big reveal of course is that “equals money” matters to our clients as well. Everybody wants to get paid and the bottom line is conversions. So what does communication have to do with making conversions? A lot! Here are just a couple … [Read more...]

E-mail Newsletter Writing to Increase Conversion Rates

When it comes to making your content equal money, there are many ways to use writing to increase conversion rates.  One of the most common ways is through e-mail newsletters, but that doesn't mean you should just whip up an e-mail and send it to everyone on your subscription list. In order to get the most out of your e-mail newsletters it is … [Read more...]