How to Write with Authority Part Three: Tone

Welcome back! So far in this series, we’ve looked at the active voice, and how to stay relevant with your content. Today, we look not at what you say, but how you say it: tone. When we speak, our tone conveys emotion and thoughts. Whether we say a sentence high or low affects how our listener interprets the information. Obviously, written … [Read more...]

How to Write with Authority Part Two: Relevance

Sometimes excellent content will flop because it completely misses its target audience. When people seek written content, they look for what’s relevant to their interests. We do not want to read a post about roofing when we’re looking for flooring. The same holds true when you’re in the driver’s seat – or rather, at the writer’s desk. If you want … [Read more...]

How to Write With Authority Part One: Active Voice

We all experience impostor syndrome sometimes – no matter how long we’ve been in our field. Regardless of our level of experience, there’s no getting around the fact that we don’t, and can’t, know everything at any one time. At the same time, confidence is key to convincing readers you really are an expert in your field. Learning how to write … [Read more...]