6 Writing Workshops for Business Bloggers

Mastering the art of business blog writing may take help from the experts. There’s no shame in getting professional advice to improve your writing. Reading this blog is an excellent starting point, but taking your blog education a step farther could make a big difference in your blog’s success. Consider signing up for one of these esteemed writer’s … [Read more...]

The Anatomy of a Proper Blog Post

All blogs are not created equal. Despite what you might have heard, any blog post isn’t better than no blog at all. Throwing together a post that’s lacking necessary elements could hurt your brand’s reputation more than not having a blog. Your company needs to make each post shine to establish the brand as a trusted, polished, industry … [Read more...]

How to Write with Authority Part Four: Research

Writing authoritative content relies on having a good knowledge base beforehand. As an expert in your field, you obviously know quite a bit about what you do. Sometimes, however, a particular project requires more knowledge than you have or delves into a subfield that you’re unfamiliar with. In these cases, you need to have good research skills to … [Read more...]