How to Prove the ROI of a Content Marketing Budget to Your End Clients

Convincing your end client that the returns of a content marketing budget are well worth the investment doesn’t have to be difficult. With the right information to back up your claims, your client will jump at the promise of a surefire thing. Content marketing is a cornerstone of any successful business. Here are three ways to prove the positive … [Read more...]

Content Marketing Fails to Avoid in 2017

Content marketing is an art and a science. It is not something a company can (or should) engage in haphazardly. Content marketing paints a portrait of your company – it showcases who you are, what you do, and what you represent. Great content marketing allows a brand to shine, while unfortunate oversights threaten the integrity of the entire … [Read more...]

Win Over New Industries for Your Agency in 4 Easy Steps

Change is the essence of company growth – change to accommodate new opportunities, technologies, and goals. Expanding into a new industry is one of the best ways to nurture and develop your brand. Yet proving the worth of your agency to a new industry can be tricky. Lack of industry knowledge and inability to market yourself as a capable partner … [Read more...]

Style, Grammar, and Usage: The Lowdown on Quality Writing

You might not be an editor, but you can probably spot the difference between a good piece of writing and one that’s lousy. High-quality writing pulls readers along without them realizing it — it’s approachable, interesting, and crisp.Writing can be weak for many reasons besides obvious grammar missteps. It could lack focus, supporting details, … [Read more...]

Why Video Will Never Take the Place of Solid Written Content

If you’re a business without experience using video to promote your product, don’t fret. Video will always complement written content, but it won’t exactly replace it. Written content offers consumers a different kind of concept clarity than audiovisual content, and it facilitates seamless user experiences across all digital interfaces. The … [Read more...]

Why Procrastinators Procrastinate (and How to Break the Cycle)

As a chronic procrastinator, I thought there would be no better way to break my bad habits and teach others how to do the same than to write a blog post about it. After all, teaching myself and others in one fell swoop is a great way to save time—something us procrastinators never seem to have enough of. Procrastination affects more than 20% of the … [Read more...]

Eight Tips for Marketing Your Content in a Crowded Online Space

You’ve written or commissioned a great piece of content. The hard work is over – or so you think. Many businesses post content on their websites and then call the campaign a done deal. If you want to get the most out of your content, the real work begins before and ends long after the content production process.The secret ingredient in … [Read more...]

Pull an Office Space: Quit Your Job Today (No, Really)

Successful entrepreneurs are the heroes of the business world. They make their own rules and work with whom they like, when they like. They create their own destinies and sell products they love. Pursuing a passion and making a profit…the entrepreneur’s reality is most people’s dream. It’s a high-risk, high-reward job—and it could be yours with the … [Read more...]

Crossing the Fine Line Between Originality and Plagiarism

During the Republican National Convention, viewers quickly noticed the similarities between Melania Trump’s speech and Michelle Obama’s 2008 Democratic National Convention speech. The preventable blunder was the focus of many media reports in the days after, highlighting the importance of content originality in today’s digital age.Whether … [Read more...]

How to Create Great Video Content if You Don’t Know What You’re Doing

It’s no secret that video has a prominent place on the modern marketer’s list of priorities. As the numbers continue to roll in on the incredible returns businesses enjoy from integrating video tech into their marketing strategies, savvy business execs look to get in on the action. The question now becomes: can a small business create profitable … [Read more...]

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