How to Properly Cite Sources (in a Non-Annoying Way)

Content marketing is all about sharing ideas, but it’s important to make sure those shared ideas are properly sourced. Some entities online do not want their ideas shared at all, while others are open to sharing their work along with proper credit. Failure to properly cite the information is unethical and could even lead to legal trouble, so be … [Read more...]

7 Ways to Quickly Refresh Your Law Blog

Your law blog is a reflection of the legal representation you provide to your clients. Are you giving it the attention it deserves? You already know the importance of content curation, otherwise you wouldn’t be operating a blog for your legal practice. If you’re looking for ways to breathe new life into your law blog and grow your online audience, … [Read more...]

Real Estate Blog Gone Stale? Turn It Around With These Strategies

A fantastic real estate blog has become a vital part of developing a successful realty business. People are turning more and more to online resources to decide on a realtor and find a home. 53% of marketers claim that creating content is the most effective way to bring people to your site. Because they are becoming commonplace for most businesses, … [Read more...]

SEO Basics for B2C Companies

The Content Marketing Institute found that 86% of B2C marketers are using content marketing to draw traffic. To make content marketing successful, knowledge of search engine optimization basics is necessary to use business sites effectively. In B2C marketing, the individual customer is the primary target for marketing, which means information must … [Read more...]

5 Ways to Successfully Manage Your Local SEO

Small businesses must have a creative content plan that focuses on dominating local search engine optimization searches. Too often, small business owners do not use the available methods for drawing in local consumers to their brick and mortar businesses. Their content plan may be too general or not focused on their local target audience. To remedy … [Read more...]

21 Sites Offering Free Images for Your Small Business Blog

Finding high-quality royalty-free images for your small business blog can be challenging. Determining and producing content is time-consuming, so many bloggers settle for less than perfect images to save time. While searching for images online, many creators choose one site and stick with it, simply out of convenience. Using only one image site is … [Read more...]

5 Tips to Optimizing Your Small Business Mobile Site

If your small business has not yet optimized the mobile user experience for your site, the time has come. Mobile-friendly sites are no longer an option, but a necessity whose need is continuing to grow. Currently, mobile usage accounts for 71% of all online time in the United States, which means your small business must accommodate mobile users to … [Read more...]

Meet a Member of Our Team: Writer Devin Pallone

“You plan to teach English with that degree, right?” If Devin Pallone’s heard it once, she’s heard it her entire adult life. “I want to be a writer,” she’d always reply firmly. Her response was typically met with an eye roll or a sarcastic, “Good luck with that.” Devin Pallone of Content Equals Money says she never planned to teach with … [Read more...]

Size Matters: Why Longer Blogs Are Better for B2C Business

Pretend you’re hiring a writer. You post the position and receive a hundred resumes. After sorting through all of them, you select a pool of people to take a writing test. Every single test must be evaluated to determine which applicants are good writers. That’s a time-consuming process! What if you could wave a magic wand over the 100 resumes and … [Read more...]

What You Can Learn From These 4 Brilliant Law Bloggers

People count on lawyers for trustworthy, cutting-edge legal information. They look to an attorney’s blog for advice, counsel, and comfort in times of need. The quality of a law firm’s blog posts speaks volumes about the quality of the practice. One of the best ways you can communicate to potential clients that you are the firm for them is through … [Read more...]

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