Currently, I would define myself as an SEO writer. The trouble with this job is that there seem to be plenty of people across the Internet who also want to claim this term for themselves. To be honest, I find a lot of this downright offensive. There are many people who are trying to take advantage of hapless web owners by advertising content and conversion through such heinous methods as keyword stuffing. This wouldn’t be such a problem if SEO weren’t such a nebulous science. Everybody knows that SEO is as important to internet advertising as televisions are to, well, television advertising, but that doesn’t mean that everybody who can put their fingers on the keyboard and use a word processing program deserves the moniker.
To stand up for myself and others who are respectably employed in the field, I decided to write my manifesto on what makes an SEO writer and what doesn’t. Read on if you’d like tips on how to make sure that you don’t get swindled by an “SEO writer” who is no more an SEO writer than I am a helicopter pilot.
Stuffing Should Be Used For Turkeys, Not Web Content
Many people believe incorrectly that the secret to SEO is simply to cram as many keywords into as small a space as possible. Pro tip: if any one sentence of your site text contains your keywords more than once, that’s far too many. In fact, most experts recommend that your keyword density being no more than 1% to 5% in any given piece.
Google actually penalizes sites that have content that sounds like the writer has forgotten how to use pronouns. If you don’t want your site to end up being penalized because of your “SEO writer,” make sure that you keep tabs on exactly what they write and how they write. Keywords are no doubt an important part of the overall SEO algorithm, but if the number one spot on Google was taken up by the website that simply repeated a single word in their content the most, SEO wouldn’t be as confusing as it is.
The Best Content is Good Content
If you want your site to do well in Google rankings, it is important to actually provide content that the consumer wants to read. The good news is that there’s nothing that says that your blog cannot be SEO compliant while also providing accurate and well-produced information. A good SEO writer should be able to, you know, write. When your consumer stops by your website, they shouldn’t be able to pick out the keywords used in your site text. It should sound as natural and as engaging as you would be if you were physically talking to them about the product.
Don’t be sucked in by SEO writers who simply cram your site context full of keywords. Frankly, it would be cheaper and easier to use the copy and paste button if this was the true secret to SEO.
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