The Content Challenge: Have You Checked These Blog Posts Off Your Checklist?

You wouldn’t serve your family the same meal every day of the year, so why do the same with your business blog? I’ve encountered this scenario too many times: a blog obviously on autopilot, where each post is as formulaic and predictable as the next. The ideas are so recycled it’s as though the writer took a blog, went through the thesaurus, and rewrote the post using synonyms. Really!

While your business blog might not be on this extreme end of the spectrum, chances are there’s room for improvement (hint: there always is). Having a checklist of blog post ideas and topics ensures you always have something to publish, your blog stays fresh, and search engines like Google discover unique value in your content.


Have you checked the following ideas off your business blog’s checklist?

  • Lists. If you haven’t already implemented lists into your content strategy, it’s time to jump on the bandwagon. Buzzfeed’s success is a testament to the power behind organized content. Creating lists gives the reader a visual breakdown of your ideas, propelling your content forward and creating intrinsic interest in your content. There’s a reason Buzzfeed reaches over 130 million unique hits each month!
  • Tutorials. Aside from boosting SEO, one key purpose of content marketing is to create value for your audience. If your business is selling a product, consider publishing tutorials, tips, or tricks of the trade so that your clients can make the most of their purchase. Aside from improving the user experience, you also showcase your commitment to customer service.
  • Interviews. Interviewing experts in your industry is a simple way to breathe fresh air into your business blog. This provides a fresh perspective, one that you and your writers might not have taken. Consider thematic interviews or using the same set of questions while interviewing different experts to reveal diverse perspectives.

  • Attack posts. Brands today are more aggressive than ever when it comes to calling out their competitors. From Hefty vs. Wimpy to Google vs. Bing, we see brand rivalries on a daily basis. Offensive marketing is certainly an impressive way to gain market share, but be sure to use this method sparingly. It’s generally better to tout the benefits of your products and services than to bash a competitor.
  • Case studies. Making your case studies exclusive to email subscribers or to whitepaper content could be a costly mistake. Instead, consider incorporating a few case studies into the business blog. Not only is this an interesting topic, but it’s also likely to resonate with your target audience.
  • Resources. Create a comprehensive resource list and publish it as a post. A resource list is an excellent way to help readers learn more about a specific topic. Though these posts are easier to assemble compared to thought leadership pieces, their impact should not be underestimated. Resource lists provide value while allowing your business to showcase top-notch customer service.
  • Infographics. Pictures say a thousand words, right? So what happens when you present content in picture format? Through infographics, you can easily distill your content into its main points, making it shareable, easy to understand, and effective. Since social media followers are more likely to interact with images than other posts on your social pages, infographics are a powerful tool to pique interest and increase engagement. Photos get approximately 39 percent more interaction than text-only posts.
  • Videos. Videos are a form of content, so consider including them in your business blog. Even if the video isn’t created by your business, as long as it relates to the topics you generally post about, your audience will appreciate the share. If you’re already investing in video marketing, cross-promote it on your blog.
  • Guest posts. We often discuss the importance of guest blogging on authoritative websites, but have you considered the possibility that your business blog might be an authoritative platform for someone else? Experiment with allowing others the opportunity to write for your blog. This provides fresh perspectives and continues to establish your business as an industry leader.
  • Random posts. Don’t be afraid to go “off-topic” if you’re truly out of ideas and need to keep your content fresh. Of course, off-topic posts should be used sparingly. For example, consider posting about a community service event in which your employees recently participated. The post is off-topic in the sense that it isn’t focused on your products or services, but it still creates a positive image of your brand.
  • Inspirational. From customer testimonials to an explanation of your business philosophy, there are many ways to create inspirational content to uplift your customers. Consider Dove’s Real Beauty campaign, which utilized a YouTube video to send a positive message to women. The video went viral because of its uplifting content that resonated with men and women alike.
  • Beginner’s Guides. Consider publishing content for people who recently purchased your products or are newly familiar with your brand. Think of it as a crash course that helps turn your newest customers into loyal fans.

How many of these items have you checked off your checklist?

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Daniel Chioco is a writer living in Nashville, TN. He earned his Commercial Music degree at Belmont University, where he also studied creative writing and wrote for the student newspaper. When he isn't creating content, Daniel works as an actor and films YouTube videos. He is also a freelance musician and is authoring his first fantasy novel.

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