Content Generation, for those who are in the business, the words content generation are as ubiquitous as bread and butter. But for those who are looking to really make the leap to inbound marketing methods, having a deep understanding of what content generation is and does will help you immensely when shopping around for content and finding what really works for you.
To make a (potentially very long) definition short, content generation refers to anybody, anywhere, who’s writing content to get the attention of both search engines and websites alike. The trick to content generation is striking a balance between the two – which can be easier said than done.
Who Does it?
It’s relatively easy to find a writer who will generate content for pennies on the word. However, the real truth to content generation is that it shouldn’t be considered “filler” for a website – in fact, Google is hip to many a tip of the black hat, and if your site is found to have content generation that looks as though it might have been generated by a ticker-tape machine, you might end up with a problem on your hands, rather than a solution.
Good content generators know how to include necessary elements to get the attention of the search engines while also keeping the flow of content both interesting and readable to the consumer. There’s nothing worse than opening a webpage hoping for information and then ending up with a slew of keywords, instead. If you really want the generation of content to work for you, you’ll have to do a little work yourself in order to find the writer who can strike the balance – and strike SEO gold at the same time.
What Should I Look For?
A good content writer understands the topic at hand – and if they don’t, they’re willing and able to do the research necessary to figure it out. They’ve also got a good hand for writing as a whole; if your potential content writer can’t even get out an email without grammatical errors, you might want to think twice.
Content generation has gotten something of a bad name among many of the higher ups in the writing world – often, it is said that the lot of the content generator is not “real” writing, but rather an exercise to find a way to hammer as many keywords as possible into a paragraph.
While this might be true of some content writers, the true secret to getting content generation to work for you is to find the content writer who cares. Like with many things, it’s all about having the skills to pay the bills – and engender conversions at the same time.
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