The Step-By-Step Guide to Creating an eBook

In 2014, there were around 2 million titles in the Kindle store. In 2018, there were over 7 million. What explains this exponential increase? For one, businesses are becoming increasingly savvy about marketing and publishing. Creating an eBook is not only simple, it’s an effective way to market your brand.

Know that eBooks are a valuable marketing tool. They allow you to showcase your thought leadership, collect leads through CTAs and email subscription, and provide information of value to your customer base. You may choose to sell your eBook on Amazon, but offering it as a freebie on your website can help convert leads and ultimately gain more customers. By requiring an email to download your eBook, for example, you open a new marketing stream and establish a continuous relationship with your users.

What Should an eBook Be About?

Ultimately, your company’s eBook will provide actionable or valuable information to your users that’s directly related to your product or service. Here are a few examples that work well:

Ninja offers a free eBook download to potential and actual customers full of healthy and delicious recipes. You’ll learn how to make everything from Bruschetta to ice cream. There are even a few cocktail recipes and a simple recipe for protein-packed chicken salad. Customers might be persuaded to buy their own device after checking out these tantalizing eats!

The Ebook Ebook by Jonathan Kranz is an oft-cited example of everything an eBook should be – valuable, accessible, easy to read, and nice to look at. Its subject matter – making an eBook – provides actionable tips and information.

LinkedIn offers an eBook that provides tips and tricks from their own marketing strategy. You’ll learn how to leverage the professional social media network in the same way the organization does itself. In other words, prepare to learn about LinkedIn’s secret sauce, which they illustrate so compellingly on their eBook cover.

Image source: Screen capture taken 11 April 2018

If you’re strapped for ideas about your eBook, think about your customer’s pain points. What is your marketing niche? How does your expertise solve common problems within your industry? You don’t have to be technical – something related to your services can work just as well. For example, if you’re a realtor, a guide for first time home buyers with an extensive FAQ section could prove extremely valuable.

How to Publish an eBook

Becoming an eBook author is not as difficult as you might think. Just follow these simple steps:

  1. Decide on a Topic

If you’re still not sure of your marketing niche, use these to ideas to come up with topics:

  • Look at your magazine and industry subscriptions. You might find that certain topics or articles come up frequently, or you might find an idea that needs a little more fleshing out. This could form a great basis for an eBook.
  • Ask your readers! If you’re deciding between a few ideas, ask your blog viewers what they want to read about. Come up with 3 to 7 titles and use a tool like SurveyMonkey to find out which they prefer.
  • Look through emails or the comments section to see what common questions your customers have. There could be an eBook idea hidden in these simple queries!

It can be difficult to come up with compelling blog topics, let alone a topic long enough for an eBook, despite your best efforts. A content marketing service like CEM can help pitch topics relevant to your industry and develop content your readers will love.

  1. Write the eBook

Not all business leaders have the desire to write their own eBooks – and that’s okay! Outsourcing your eBook creation to a content writing agency can save both time and money. Here are a couple of reasons to consider it:

  • Expert knowledge. CEM creates search-engine-optimized content that is engaging and actionable.
  • Faster turnaround. Completing your project in-house could take weeks as you’re juggling other work obligations. CEM can create written, edited, and proofed content within just a few days.

Outsourcing can be a simple and effective way to get your eBook into your customer’s hands and convert more leads, and CEM is here to help!

  1. Publish the eBook

Once you have your eBook in hand, how do you convert it into a compelling, attractive document for your customers? You can create an eBook straight from Google Docs, but there are also a number of eBook templates that allow you access to stock images, designer style, and more. You can make your eBook look as good as the content inside it!

There are several ways you can have users access your eBook, but the most common is through email subscription. Include a CTA on your website that offers access to your eBook by joining your subscription list. Offer the eBook to your current subscribers via email blast.

An eBook provides a unique opportunity to showcase your thought leadership and convert leads, all while gaining new subscribers. Follow these steps to create your own.

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Sarah Voigtman

Sarah is a native Michigander and mother of three. She spends her spare time searching for the perfect burger recipe and navigating the tumultuous waters of parenthood.

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