At the risk of using a far overused slogan, content is king on the web. If you are reading this article then you are not the average internet user, who simply checks their e-mail, laughs at a few YouTube videos, and browses Facebook. That means that you have likely heard this phrase already. But do you really understand it?
When “content is king” was first introduced, with the peak of the dot-com industry, it actually meant something quite revolutionary. Site owners took great pride in their website content, effectively working to provide meaningful and informative content to engage viewers and encourage new customers. Content at this time was honest, if not slightly exaggerated, and its only goal was to offer internet users whatever they were searching for, in the most appealing way.
In the current market, however, this phrase has come to mean something new entirely. Modern site owners use their website content as a means to drive their search engine rankings to the top, filling their pages with keywords and popular search phrases in their bid for internet royalty. On many occasions irrelevant keywords are used and content significance is falsified in order to drive users to a specific site.
While this method has proven successful in the past, internet users have become weary and suspicious. At this point, we have all had the frustrating experience of clicking a link in the hopes of finding relevant information, only to see we have been fooled by deceiving website content. Likewise, popular search engines have become wise to popular loop holes, and are making it more difficult for spammers to manipulate their ranking methods.
These growing trends are leading site owners to question the recent interpretation of “content is king,” and most are finding it fruitful to return to the original understanding. Internet users, for the most part, are savvy to the deception of false content marketing, and are ever more appreciative of those sites that use their website content honorably.
Good content is so valuable right now because it reassures jaded internet users, leading to a loyal following of repeat visitors. In fact, many internet users are bypassing popular search engines in favor of relying on their established favorite sites, which they have come to trust to provide meaningful website content.
The value of website content is such that it can make or break a website. When it comes to internet success, there is no substitute for well-written, engaging, and informative content, and no room for skimping when it comes to finding writing talent. That is, until the meaning of “content is king” is reinterpreted, once again.
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