There are tons of great SEO tools out there, but if you don’t choose the right ones, you could miss something that could hurt your business’s online presence. If a tool can organize your data, you no longer have to go through the tedious process of assembling all of that data yourself. You’re free to invest your time in analysis, strategy development, and customer support. Sounds great, right?
Small businesses may not have much money in the budget to invest in fancy SEO tools, but there are plenty of great tools that are inexpensive or even free. As Victoria Edwards comments, the first tool you should use is your eyes! Your eyes will give you a brief overview of the strengths and weaknesses for your site.
Before I give you some suggestions about which tools are most useful for your small business, I want to remind you to think about a few points in regards to each tool you acquire:
First of all, you clearly have to consider the cost. There are plenty of low-cost options, so make a point of choosing tools that allow you to stick to your budget!
Think about whether you need tools that are broad or specialized. If you have a serious problem spot, you might want to pick one specialized tool to fix that issue.
Ask about support! When things go wrong, you’ll want to have access to an experienced team that can help you solve the problem.
Find out how often a tool is updated. Most tools need frequent updates in order to keep up with the ever-changing face of SEO.
Create Your Arsenal
As you assemble your collection of tools, you’ll want to choose a variety of resources that allow you to focus on certain aspects of your site. In general, your small business should start off with a couple of general overview tools, a keyword research tool, a link analysis tool, and one or two specialty tools depending on your business goals.
SEO Overview Tools
Google Analytics. This free tool is highly recommended by most SEOs, mainly because it emphasizes the wide variety of SEO elements that you have to monitor.
ILS SEO Toolkit. A free option from Microsoft that crawls your site just like Bing, this tool gives you a great overview of content, structure, and URLs.
Google Webmaster Tools. This tool gives you a free way to determine the exact problems that Google identifies within your site so that you can fix those issues and improve your rankings.
Bing Webmaster Tools. Use this tool to find out how your site performs on Bing.
Google Keyword Tool. Conduct keyword research with this tool in order to discover new phrases and keywords and will perform better.
iSpionage. Particularly good for small businesses, iSpionage has a great PPC research tool in addition to a strong keyword research tool that analyzes your competitors and trends.
Link Detox. This tool analyzes the health of your links and gets you started on intense backlink analysis. Small businesses can reduce costs by signing up for 72 hours membership instead of a recurring membership.
Majestic SEO. With a free or paid version, this tool offers vast details about the health of your links.
Whitespark. Small businesses can use this awesome tool to improve their competitiveness in local search.
What tools do you rely on?
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