Vine, the widely popular micro-video sharing app, recently made a major update to expand into international markets. Adding 19 new languages, Vine is now more accessible to users across the globe. Vine has seen major growth in 2013; in fact, it was ranked as the fastest growing app of the year. This move toward international accessibility shows that Vine will likely continue to expand at a fast rate in 2014. With other social media apps drawing the majority of their user base from countries outside the U.S., the addition of these new languages has the potential to boost Vine’s user base exponentially.
In both its iOS and Android app, Vine has made 19 new languages available to users: Danish, Dutch, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Portuguese (Brazil), Russian, Spanish, Swedish, Simplified Chinese, Traditional Chinese, Thai, and Turkish. On Android, Polish and Filipino are also available. With these added languages, Vine has made itself much more accessible to users in countries outside the U.S.
Vine announced this update in a blog post, stating, “Now, it’s even easier for people around the world to watch and share posts that make us laugh, teach us something new, or help us find out what’s happening in the world.” The post also stated that Vine is experimenting with tools to show what Vine videos are trending in a specific country. If these metrics are added to Vine, they could provide excellent insight for marketers who advertise internationally.
Growth in 2014
In 2013, Vine saw major growth in terms of new users. The app grew 403% and gained over 40 million users, making it the fastest growing app of the year. In comparison, Flickr was the next-fastest growing app at 146%, and Instagram followed at 130%. Vine has not released any data on how many of its users are international, but Twitter, which owns Vine, has a majority of international users at 78%. This means that expanding its accessibility to international markets brings major growth potential to Vine. In addition, with the current trend of social media users gravitating toward single-service video and photo sharing apps, Vine is sure to maintain its status as one of the major players in the social media game.
How does your brand use Vine to reach a larger audience?
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