What Still Works for Content Writing? This New Report will Surprise You

A recent study shows tcontent writing and email marketinghat search and e-mail are the most popular activities done online. The study covers many demographics, considering factors such as age, race, education, and economic backgrounds. No matter the group in question, however, the most popular reason to use the internet was to search for information or to send or read an e-mail. For those of you in charge of content writing for your companies or clients, read on:

The study was completed only days ago on August 9, 2011, and was performed and released by the reputable research team at Pew Research Center’s Internet and American Life Project. The Pew Internet Project began tracking the online activities of adults around 10 years ago, and have consistently found that these two activities rank the most popular.

While this study was likely the result of simple interest or curiosity about internet use, the effects it has on the world of internet marketing are undeniable. While many people are under the impression that social media marketing should be the main focus of a campaign, this study suggests otherwise.

While social networking sites have certainly gained momentum since their popular inception years ago, they don’t reign supreme over all demographics. In other words, social media is a great place to reach certain age groups and target groups, but in order to attract the most diverse group of people with your content writing it is necessary to focus on search and e-mail methods.

The study includes a graph of the most common internet activities, and activity related to social networking is actually at the bottom of the chart. Using a search engine and checking or reading an e-mail top the chart at 92 percent, with reading the news following behind at 76 percent. Next is purchasing a product, which 71 percent of internet users have been found to do, and then comes social networking, with a shockingly low value of 65 percent.

Many internet marketing plans reflect the high use of search engines, with much energy focused on search engine optimization (SEO) to raise site rankings. E-mail marketing, on the other hand, has been highly ignored by the majority of marketers.

The Pew Research Center’s Internet and American Life Project may cause them to rearrange their priorities, however. Next to search engines, the best way to reach out to people is through their inboxes, and there are multiple ways to do this. The most common ways are:

  • Sending regular e-mail newsletters.
  • Creating a coupon/discount e-mail subscription list.
  • Conducting contests/competitions through e-mail.
  • Creating e-mail notifiers in the case of a new blog, new product, new service, etc.

These are just a few of the e-mail marketing ideas that have worked for others in the past, and there is much more potential that can come from this efficient marketing method. Now that you know the importance of e-mail marketing, it’s time to go use that information to improve your campaign!

To review the report referenced in this article, please visit http://www.pewinternet.org/~/media//Files/Reports/2011/PIP_Search-and-Email.pdf.

Are you as surprised as we were about this? How do you think the social impact on search will change? We already see Twitter and Facebook meshing with Google…

This post was created by Serena, one of our staff writers. She would be thrilled to work with you on your email marketing via our new full service newsletters. Email support@contentequalsmoney.com to get the ball rolling!

The following two tabs change content below.


Serena is a longtime staff writer for www.ContentEqualsMoney.com. Her undergrad is in legal studies and she is currently pursuing an MFA. Her heart is in graphic design and all types of creative expression.

Latest posts by Serena (see all)

    Related Posts:


    1. Content writing is one of the work which needs perfection and a wide
      knowledge of the topics.. Your experience will help them in knowing the
      best way to write the articles.. 

    2. I agree…. all I seem to do online is Google and check my Gmail – then again, look at that…. Google should be the president of the world!
      But emails are effective. Not everyone can check their rss feed or go to the blog directly – having it emailed to you is great or about it…. and when you have you Blackberry everywhere, you are keeping updated on the go!

      • Thanks for the comment 🙂 I am one of the marketers that put email marketing in the “outdated” box a long time ago. This report has opened my eyes. Sometimes it is hard to remember that most people aren’t online 24/7 like myself and other online business owners.

        Some people don’t even know what an RSS feed is 🙂


    1. […] explain that they are replacing traditional advertising with custom content at an alarming rate.  Content marketing is becoming a driving force of the US economy. Do you have the time to keep up with the latest […]

    2. […] post originally appeared on Content Equals Money and has been reposted with […]

    Share This