Why Social Media Is Better Than Porn

social media marketingNo, you might be thinking.  No way.

Get ready for statistics that will make you weep: social media activity has eclipsed pornography as the number one activity on the web.

Even stranger, this isn’t old news: it’s apparently been this way since 2007, at least according to  Time.

We didn’t want to believe it either, but it appears to be true—unless Yahoo NewsZDNet, the LA Times

Point being, social media is big news.

What Does This Have To Do With My Business?

If the business of LinkedIn is trumping the business of bedrooms, it’s something to sit up and pay attention to.  Essentially, if you’re not tweet-tweet-tweeting it up like Rockin’ Robin, and you aren’t Facebook friendly, and you’re locked out of LinkedIn, your business is suffering.

If you command social media for your business, you are working in front of an audience that is larger than the audience for X-rated material on the web.

Seeing the connection? Social media—it matters.

Tweet, but Don’t Be A Twit

Of course, understanding the importance of social media in terms of an audience isn’t even half the battle.

It’s a good idea to have an editorial calendar on hand for your company Facebook, LinkedIn, or Twitter account.  For those who are not in the know, an editorial calendar sets out a roadmap of where you’ll go with your social media content over the next month (or months—even years, depending on your situation).

You might think Facebooking requires less work than the syndication of blogs or articles, but this is absolutely not true.  You might have only 140 characters in a Tweet, but you need to make every one of those characters count.

Social media is all about presence.  Who are you marketing to, and what will that group react best to in terms of communication?  Are you a fun and personable company, or is it strictly business?  Are you a B2B or a B2C company?  All of these will dictate the way you write your Tweets.

Once you have your business’ personality down, here are some tips for how to make social media work for you:

·     Try not to over promote your company.  Reference other information sources.  “Retweeting” is especially important on Twitter—when you retweet somebody else’s information, they’ll get a ping saying that you mentioned them.  And who doesn’t love to be mentioned?

·     Consider putting a picture of a real human up on your Twitter, rather than the company logo.  Remember, it’s all about being personable.

·     Time your tweets.  According to Entrepreneur.com, nearly 50% of those in the United States who use social media live in the Eastern Time Zone, and the highest peak of Twitter activity is at 5pm.  So… no matter where you are, be Tweeting at 5pm EST for maximum results.

·     Be relevant. If you only Tweet once a day, but that one Tweet is insightful, this is preferable than Tweeting every hour on the hour with meaningless wordage.

The rise of social media presents a great opportunity for businesses that are willing to sit down and take charge of the situation.  Social media doesn’t have to be hard (ahem), but it does require a lot of work and a bit of elbow grease.  But like many things in life that take hard work, the payoff can be huge.

Huge.

We’ll leave you with that image.

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Laura

Laura Hancock is a co-owner of ContentEqualsMoney.com. She has also been a long time writer for us. She writes with a passion for accuracy and flow. While her administrative duties have grown, she is a still a big piece of our content writing services team! Currently pursuing a certification in Technical Writing at the University of Washington. She lives in Seattle. +Laura Hancock

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