Quality content is vital to growing a business, but no business is based on content alone. Quality content is not the only thing business owners need to draw in clients and customers, despite what contrary information may be floating around the internet. Business owners and their employees need a plethora of tools in order to succeed, some of which can enhance quality content, and others of which have little to do with content at all.
A Focus on Quantity
Many business owners eschew the word “quantity” and the concept attached to it. They mistakenly assume that focusing on quantity means focusing too much on numbers and raw data, while sacrificing quality and the business’ “human touch.” In truth, quantity is a vital part of any business venture, and if you don’t give it the attention it needs, you and your business will suffer.
In many cases, quantity actually drives and improves quality. For example, product and skills testing are both a huge part of both these factors. The more people your business hires to produce a product or service, the higher its quality will likely be. For instance, if you have a large troubleshooting team for your new technological application, problems will be fixed more quickly than if you had only one or two people troubleshooting all day. Additionally, a large team would probably come up with workable, creative solutions to the most common product issues so that everyone could focus on other tasks or problems. Therefore, the company would be able to produce more products overall, and those products would work more effectively.
Skills testing often works the same way. Businesses need employees skilled in a variety of areas, even if their field or services are narrow. It might not seem like assembling car or bike parts is much work, but ideally, a parts business needs metalworkers, welders, testers, and other workers. The more employees you have, the more often they can test their skills. Additionally, frequent skills tests from large quantities of people mean that your business will be safer. In turn, this enhances the quality of your business and puts the focus on production and delivery rather than troubleshooting or replacing injured employees.
A poorly organized business leads to all kinds of problems. Some of these are minor, such as small manufacturing defects that can be quickly fixed, or budgeting mistakes that don’t effect overall production. Yet some mistakes are huge and irrevocable, such as misplaced invoices or petty cash, work-related injuries, or overwhelming computer issues. One of the best ways to avoid such pitfalls is through organization. As simplistic as it may seem, make business-related to-do lists each day and check off items as you do them. That way, you won’t have to try to keep too much information in your head at once. Additionally, keep detailed records of financial statements, inventory, and similar parts of your business. If you struggle with record-keeping, ask for help or delegate.
Working Knowledge of the Competition
Competition may seem intimidating, but it breeds the best results. Experienced business owners analyze their competition regularly, examining what competitors are doing the same or differently from their company and whether or not their methods are working. Stay informed of your competition’s activities in real life and through the internet. You needn’t be unethical; simply visit social media pages, as well as the brick and mortar location if one exists. If a competing business sells a product similar to yours, you may want to buy one and compare and contrast it to your product.
If you find something the competition does is working for them, ask yourself why that might be. Some common reasons exist – maybe the competitor is bigger or has a prime location you wanted but couldn’t afford. These reasons may not be changeable, but others are. If a competing sports store is succeeding because they offer archery or rock-climbing lessons, consider either doing the same thing or sending clients to reasonably priced instructors in your area. If more people are flocking to the coffee shop across the street, maybe it’s because they advertise more flavors or free mugs with a certain number of purchases. Sales, discounts, and other special offers may help increase your competitive edge.
Quality content won’t keep clients engaged if they feel stuck on your website. The best websites are link-worthy. That is, they use informative links to give users information they need but might not get in the business’ specific location. A “click here” link tells your users nothing; make it specific. Perhaps you own an exercise studio that caters to clients recovering from bariatric surgery. Useful, link-worthy information might be recovery and diet tips, fun sites that motivate clients to stay on their exercise program, or sites containing recipes that are healthy without sacrificing taste. Your clients will remember that your site is where they found several other great links, so they’ll be more likely to come back and view content updates. They’re also more likely to tell others about your site and business, increasing your quantity and presence.
Great numbers of people avoid starting businesses every year because they’ve heard dismal predictions that they will fail. As often as you may have heard this, it’s still true – a positive attitude helps grow any business more than the best content. Ensure that your work environment is warm, welcoming, and open to new people and ideas. This will increase morale and encourage employees to produce more, as well as increase the quality of what they produce. Additionally, a positive atmosphere will impress clients, making them want to come back and bring new prospects with them.
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