We are currently in the middle of a seemingly inevitable transition to wearable technology. With each new innovative development, our culture becomes quicker to adopt the new technology, which indicates that some of the unusual devices that have recently come onto the market may in fact become just as essential as our tablets, smart phones, and laptops.
Will Google Glass Catch On?
By now, most people have heard of the space-age technology of Google Glass. With Glass, we are presented with a whole new system of interaction. That means you have to adjust to a completely different approach to technology. Google has carefully built up the hype surrounding Glass by not making it available to the general public and only offering it to certain individuals.
Despite the exciting aspects of Glass, it is perhaps not practical enough at the moment to truly become the next indispensable product, partially because it is so expensive. However, Google presumably intends to make Glass more affordable. Once Google irons out the kinks, Glass could become a big player in the future.
The Future of Smart Watches
While Google continues to work on Glass, smart watches are bursting onto the scene. Smart watches are already much more practical than Glass, partially because they are much more affordable. Many experts agree that smart watches are likely to be the next big tech craze. Samsung recently released the Galaxy Gear, so this technology is now available to anyone who is ready to shell out $400.
So why are smart watches poised to take over? In general, smart watches are more approachable for the average consumer than Google Glass, partially because it is a familiar form. You can easily wear a smart watch in your daily life without standing out the way you do when you walk around wearing Glass.
In the case of the Samsung Galaxy Gear, the smart watch is designed to work in tandem with a Samsung phone, but these smart watches will also include a bevy of apps, including Evernote, eBay, TripIt, and a host of location-based apps.
Adapting to Change
These revolutionary devices create immense challenges for marketers and SEOs because now there are even more types of devices that you have to consider when developing a strategy. Screen size is a key factor – users are going to be even more focused on getting bite-sized content that is actionable instead of big, unwieldy websites.
Since location-oriented apps are so prominent with smart watches, optimizing for location and proximity triggers is vital. Especially if you’re depending on attracting local business, you have to carefully target very specific locations. Voice search is also expected to gain more influence in relation to these new devices, which means that SEOs must continue to optimize more and more for natural language instead of just focusing on keywords.
Do you expect smart watches to catch on with the general pubic? What changes do you foresee for SEOs as a result of new devices like smart watches and Google Glass?
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