In a past post, I talked about how WordPress may be poised to take over the web. With about 19% of the Internet running on WordPress-based websites, WordPress represents a huge user base. Now, WordPress has launched a new feature that both improves their social media integration and takes over a service that a third party app was previously providing to WordPress users. The Media Explorer tool enables easier discovery of social media content and embedding into WordPress without having to leave the site.
Media Explorer vs. Storify
Before WordPress introduced Media Explorer, users had to copy and paste individual links to embed videos, tweets, or other media into WordPress. With Storify, users could also easily embed content. However, Media Explorer brings embedding on WordPress to a new level. Within the post editor page, the user can click “Add Media” and then “Insert YouTube” or “Insert Tweet.” Still in the post editor, the user can search by keyword or user (as well as hashtag, location, mention, and reply for Twitter) to both find and embed a Tweet or a YouTube video. This enables users to more quickly locate results and eliminates the extra step of embedding that post into WordPress.
The Success of WordPress
Currently, the Media Explorer tool is only available to users on WordPress.com and VIP users. However, it will soon be available to WordPress blogs that are self-hosted via Jetpack. With this tool, WordPress is continuing the path of success it has formed since 2005, when Automattic, the company that runs it, was founded in San Francisco. Since then, WordPress has come to represent nearly 19% of the web and draw in venture capital worth $30.6 million. As WordPress improves by integrating better with social media, allowing users more flexibility, and taking over services previously covered by third parties, it will continue to expand in use and web presence.
What other options should WordPress add for greater usability and social media integration?
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