How WordPress is Taking Over the Web

wordpress logoDid you know that 18.9% of the web runs on WordPress? Considering how many different websites there are on the Internet, this figure amounts to a big chunk. In fact, over 60 million people have WordPress-based websites. Because it is so easily customizable and free to set up an account, WordPress has quickly risen as a top-choice host for all types of websites. In addition, WordPress is increasing the amount of traffic it sees due to a slew of updates for the mobile app. In my opinion, WordPress is quickly making its way toward taking over the internet.

Ways We’re Using WordPress

WordPress is not just a simple blogging platform. Many websites are created entirely on WordPress, using a unique domain name and integrated blogging tools. After conducting a survey of 30,000 WordPress users, the company found that 69% use it as a Content Management System (CMS), and 20% use it as a hybrid combination of CMS/blog. Only 6% use WordPress just for blogging, and 7% use it as an app platform. The app platform use is notable because it is a new figure in the top uses of WordPress, showing the further expansion of the site’s capabilities.

Focus on the Mobile App

The current growth of WordPress is largely attributed to the development of their mobile app. The app received 15 updates over the past year. According to their survey, 18% of those who use WordPress access it through their Android tablet, 31% use a device with iOS, and 30% use an Android smartphone. This mobile expansion has led to three times as many signups for WordPress accounts. As we have seen in the recent explosion in mobile advertising technology and development, mobile apps are clearly the right direction for any platform to move toward lasting success.

Plugins Your Business Needs

If your company is one of the many using WordPress to host its website, there are many plugins available to optimize your site for customer interaction:

  • Digg Digg: This free plugin will add a box to your site that provides easy links allowing users to share the page via popular social media websites such as Facebook, Twitter, LinkedIn, Pinterest, and Google+.
  • Gravity Forms: This plugin costs between $39-$199, but it is highly useful because it is the most advanced way to generate forms for data collection on your WordPress site.
  • WordPress SEO: Created by Yoast, this free plugin is known as the best one for SEO on WordPress. It provides you with control over all of the features you need for ideal SEO, including page titles, meta descriptions, and rules for search engine bots.
  • Content Aware Sidebars: Another free plugin, this allows you to customize your sidebar widgets for individual pages and posts for maximum relevance.
  • Akismet: This free plugin is one of the simplest ways to avoid spam on your WordPress site. Just register, get your WordPress key, and simply insert that into your site’s Akismet settings.

How does your business use WordPress? Do you have any favorite plugins to share below?

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Elizabeth K

Elizabeth Kent is a recent graduate with an M.A. in Women’s and Gender Studies from Brandeis University. She earned her B.A. from Smith College with a major in the Study of Women and Gender and a minor in Jewish Studies. Elizabeth recently relocated from the Boston area back to Western Massachusetts, where she spends her free time volunteering with a local non-profit organization. Elizabeth has worked as a writing tutor, archival intern, research assistant, and retail associate. Her interests include studying pop culture, kittens, and making meals with as little cooking as possible.

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