Write To Your Leads, Not To Your Co-Workers

Today I’d like to go over optimizing your long-term content marketing and web crawler engagement strategies, resulting in building satisfactory conversion writing ratios by taking advantage of search optimization strategies, statistically optimized keyword management and landing page behavior research. Wait, what?

Wouldn’t it have been easier if I just said “I want to help you make your blog better?” Sometimes we don’t realize when we’re speaking a different language to others because we’re so used to the terminology and conventions of our field. It’s easy for a business blogger to get too mired down by the terms and keywords they use every day without noticing it.

Keep It Simple

When blogging for business or professional purposes, you have to keep yourself from losing sight of the most important, and most often overlooked rule: your readers are not you. Terms and phrases that make sense to you may be lost on your readers. Even if you know what a “semi-solid unilateral KVM transducer” is (and don’t ask me, I don’t know either), your potential leads more than likely will not. If you want to outline a process, stepping your readers through from Point A to Point B will help them grasp what you’re trying to tell them. A blog that is difficult for the average reader to wrap their head around is a blog that isn’t generating leads to its full potential. Even worse, it could be turning leads away.

Making your blog more accessible and easier to read will definitely increase your conversions. Even if your goals aren’t to make a direct sale, conversions are what you should be aiming for, and your blog is another way to help you earn more. Simply attracting traffic to your blog will only get you so far, especially if your business depends on your potential leads doing something instead of just seeing something. Writing simple, convincing, easy to follow blog posts is an invitation for your readers to do what you want them to, all while entertaining or informing them at the same time. A good piece of conversion writing should feel natural and painless for the reader.

Social Networking Helps

Social media can help immensely in making your blog posts easier to read. Along with giving readers a comment space below your blog posts to leave comments on the page, provide your readers a number of different ways to get in touch with you personally across many different social networking services. You never know when a reader will send you an important question, or simply a “Thank You” message for what you’ve written. Blogging is all about engaging with your potential leads directly—so why not make it even easier for them to do exactly that!

At the end of the day, conversion writing is a tough job that takes a lot of practice and even more trial and error. If you’re having trouble reaching your audience and need help maintaining your blog posts, coming up with fresh content, or you’re running low on inspiration, there are experienced writing services waiting on you, ready to help you drive much-needed traffic conversions to your growing business.

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Andrew Glasscock is currently based in Nashville, Tennessee. He graduated with a BA in English, specialized in Creative Writing, with a minor in Marketing this past May. Along with copywriting, he loves being an improv comedian, playing frisbee, and dogs.

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