One of the most challenging aspects of content generation is figuring out balance for blogs. If you’re writing for a business, you might find that you’re walking a precarious tightrope: do you write for the man, or do you write for the machine?
If you blog, you’re likely inundated with the new and latest tips for writing SEO optimized content. Use keywords. Use meta tags. Use headings. Stand on your head and recite the Google algorithm backward.
Oh, and don’t forget that actual people might be looking at what you’re writing, so it needs to be readable.
Ready? Set? …headache.
Secret, Secret, I’ve Got A Secret
If you feel overwhelmed when you open your WordPress to write, you’re not alone. It can be difficult to figure out where the human heart and the IBM brain can meet in blog nirvana.
Of course, nobody’s going to be able to hand you the answer on a silver platter. Google keeps the method to their madness a secret, and for a good reason – if we all figured out how to effortlessly blog for SEO as well as human entertainment, we’d all be doing it.
So while we might not be able to Ponce de Leon ourselves into the Fountain of Perfect Blogging, there are some things that we can do to help us better balance our responsibilities to our readers and our unending thirst for SEO.
· Don’t stress out about keywords. Really. This is not to undermine the importance of keywords in an overall SEO strategy – they are important – but don’t feel you have to find out a way to work “underwater basketweaver” seven times into your intro and twice into every subheading if you happen to be blogging about submerged artistic creations. Just once or twice per post will do. This is enough to make the machine perk up, but not make your reader hit the back button in disgust. Overuse of keywords in a blog post is as bad as overusing salt in a dish – a little makes it ] great, but too much and it’s inedible.
· Think about the point of your blog. The ratio of man-to-machine writing you’ll want to do really does depend on what you want your blog to do. If your number one goal is to increase the amount of traffic to your site, you might have to hunker down and do some more work for the machine. If you’re looking for your blog to be a place where a community gathers, however – humanize yourself. This isn’t meant to encourage you to write a SEO-inspired fury or ignore the concept completely – most of us fall somewhere in between the two extremes. Just keep in mind that the exact alchemy you’ll mix should be unique for your purposes.
· Remember that the rest of your site should be SEO compliant, too. While having an active blog is important for SEO, keep in mind that you really should be looking to optimize the rest of your site, and not just your blog. If you can put a little more grease into your SEO machine through categorization and site setup, you might find that you can put a little more human into the blog.
Keep these tips in mind, and you’ll have a livelier, more active blog that can please both humans and machines. And that’s something everybody can be thankful for.
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