Once one of the most profitable internet powerhouses, Yahoo is now struggling to make the profits it once made and to keep its stock climbing. In the last 3 months, the company has had 2 CEOs. That’s certainly far from the normal stint on the job when it comes to CEOs. Luckily for Yahoo, they’ve managed to grab an extremely talented woman as their next CEO. Her name is Marissa Mayer.
Why Marissa Mayer Matters
Marissa Mayer might be the person to turn Yahoo around. DailyFinance explains that “Mayer joined Google in 1999 as its 20th employee and went on to play an integral role in helping … [Google] outmaneuver Yahoo at a time when it was still the larger of the two companies.” That’s no easy feat. It takes a very intelligent and dedicated person to accomplish something like that so quickly.
Marissa Mayer worked as the head of a variety of profitable ventures at Google in the 13 years she worked there. Reuters describes her as “a self-described ‘geek’ with a master’s in computer science from Stanford[;] Mayer has frequently championed bringing more women into tech.” Mayer definitely understands internet consumers and has a certain degree of celebrity in the tech world. There’s plenty of merit behind that celebrity as well.
Will the New CEO be Enough for Yahoo to Rise Again?
I tend to place a lot of faith in a person’s abilities when under pressure. I think Marissa Mayer will be able to turn the struggling Yahoo into a success story. Reuters also explains that “tech companies can be turned around, citing as an example Apple Inc, which had teetered on the brink of bankruptcy before Steve Jobs returned.” Yahoo is in a rough spot, but it certainly isn’t bankrupt yet.
Besides, Mayer has already cancelled meetings with stock market analysts and a vacation in order to meet with Yahoo employees and understand the company better. She knows the importance of people over the financial numbers, 13 years at Google is bound to teach you that. DailyFinance quoted her as saying, “For me work is fun, and fun is work. I am very excited about the big challenges here, and I can’t wait to work on them. It’s going to be very, very energizing.” This could end up being her legacy in the tech world.
Big Changes as Solutions
If you run a small business, you know that most likely, you don’t have the luxury of being able to have CEOs, CFOs, and more to run your business. Usually, one person does all of that work combined. That means you can’t just switch them in hopes of taking your business to the next level or to turn it around from financial troubles.
But it’s not always big changes that make a big difference for business. Sometimes, the little things turn out to be the most important ones. Or sometimes strategies get overlooked.
Yahoo is hoping that Marissa Mayer saves them from the choppy waters. I have a feeling she’s going to be having a lot of “energizing fun” in the future. Hopefully, she can turn Yahoo around and make the web a bigger and more competitive place.
And the latest news? She’s due to have a new baby boy this October. What can’t Mariss Mayer do?
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