I’m Mara, a copy chief who has spent a lot of years at a desk with a red pen and a stack of small-business pages. I’ve worked on the inside of content teams and on my own, and these days I mostly help owners of small companies fix the words they already have: homepages, service pages, pricing pages, the emails that go out while nobody is watching. The notes here come straight off that desk. Short lessons, real before-and-after examples (names changed where they need to be), and the occasional blunt opinion about what copy costs and why. If something I wrote helps you fix a page this week, it did its job. If you want a page looked at, the fastest route is to send the draft and tell me who it’s for.
